NTV AI-HR Partners With Smoothie Studio on Generative AI Video Production
The partnership pairs a generative AI video specialist with an AI adoption consultancy to move AI video work from experimental projects into practical corporate use.
Reporting from 1 source: ASCII.jp.
NTV AI-HR, the AI support business run by Nippon Television HR Research Institute, has started a partnership with Smoothie Studio, a video production company specializing in generative AI. The collaboration covers creative and video production using generative AI, plus AI adoption support, beginning August 2026. The two companies will combine Smoothie Studio's production expertise with NTV AI-HR's organizational AI integration support.
The partnership responds to a practical gap in the market: companies understand that generative AI can make video, but they struggle with quality control, brand consistency, and how to run actual projects. NTV AI-HR brings its consulting and implementation structure, while Smoothie Studio brings its track record in TV commercials, web commercials, event videos, and brand movies.
Under the agreement, the two will offer planning and production of brand movies, commercials, and promotional videos using generative AI, plus workflow implementation support for production sites and training for creators and production organizations. The collaboration started in August 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.