Nudge and WWF Japan Launch Wildlife Conservation Credit Card
This extends Nudge's fandom-driven credit card model to environmental conservation, allowing everyday spending to fund wildlife protection.
Reporting from 1 source: ASCII.jp.
Nudge Co., Ltd. partnered with WWF Japan to offer the WWF Japan Card on the Nudge platform from July 15, 2026. The credit card supports global wildlife conservation through daily purchases. Users can choose from 20 original designs and donate via smart donation (0.1% of purchases), light donation (500 yen units), or subscription (coming later). The card is numberless for security.
Nudge Card already partners with over 150 artists, sports teams, and local governments. The WWF Japan Card is the latest addition, applying the same model to wildlife conservation. Users who join the WWF Japan club can issue one of 20 original designs, each numberless for security. Donations work in three styles: a 0.1% automatic donation from each purchase, a one-time donation from the app (500 yen per unit, up to 5,000 yen), and a recurring subscription option planned for later release. The card is available with JCB or Visa branding, and multiple designs can be held under the same card number.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp 「いきものカード Support for WWFジャパン」を提供開始