OpenAI Tests Sponsored Agents That Turn ChatGPT Ads Into Chats
OpenAI's ad business is now selling a conversational step rather than a slot. The audience it is charging for is the one already asking about products, and the agent doesn't touch the user's own conversation.
Reporting from 1 source: GIGAZINE.
OpenAI has begun testing Sponsored Agents, ads inside ChatGPT that open a dedicated chat when a user clicks them. Each agent is customized by the advertiser, so users can ask about a product and reach the company site. The chats stay isolated from the user's original conversation. The test runs with some US advertisers. Advertisers also get prompt-based ad creation in ChatGPT Work and performance measurement.
The ad sits inside the answer, and clicking it opens a separate chat with the company that paid for it.
OpenAI is testing Sponsored Agents with some advertisers in the United States. In a video released with the announcement, a user asking for a dinner recipe clicks an ad, and the dedicated chat walks them toward a subscription meal delivery service. OpenAI's stated reason is depth: people who find something they want may want to ask about its characteristics.
The chats are isolated from the conversation where the user started. Advertisers also get prompt-based ad creation in ChatGPT Work and a performance measurement tool.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.