OpenAI To Test Image Ads In ChatGPT From Late October 2026
OpenAI is putting ad inventory inside a generative task rather than beside a feed, and pairing it with conversation-level suitability checks, which marks how the company is shaping the terms of its ad business as it scales.
Reporting from 1 source: GIGAZINE.
OpenAI will begin testing ads with images in ChatGPT in the United States from late October 2026, initially showing them while the system generates images. The ads will be labeled as ads, and OpenAI says ad content will not affect ChatGPT's responses. OpenAI also outlined ad policies and safety standards that evaluate whether a conversation is suitable for ad display, and said it is expanding measurement tools and partner integrations.
The first trial placements land in the United States, where OpenAI plans to start testing the format in late October 2026. Ads will carry a label, and OpenAI states the content of an ad will not affect how ChatGPT answers.
The company also described how the system decides where ads may appear. OpenAI says its ad policies and safety standards evaluate whether a conversation is suitable for ad display, keeping ads out of sensitive contexts.
Advertisers get an exclusion phrases feature tied to their placement requirements. External measurement tools, OpenAI's own effectiveness tools, and partnerships for measuring campaigns are also being expanded.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.