Pignet Plus Launches AI Drafts for Google Review Replies
The feature answers the specific fear that automated replies will post something inappropriate, by making AI draft replies that a human must approve before they reach Google Maps.
Reporting from 1 source: ASCII.jp.
Pignet has added a Google review auto-reply feature to Pignet Plus, its SNS and MEO management SaaS for multi-store companies. The tool fetches new Google Maps reviews, generates reply drafts with AI according to per-store tone settings, and requires staff approval before anything posts. The design keeps a human in the loop, so AI drafts replies but never publishes them unattended.
Unreplied Google reviews are a known drag on store ratings, and Pignet built the new feature around the four reasons replies go unanswered: staff shortages, the emotional weight of answering low ratings, the difficulty of managing many stores from a head office, and the fear that unattended automation will post something damaging.
The AI drafts replies using per-store policy and tone settings, such as polite or friendly, and is designed not to fabricate facts or promise refunds or compensation. The heaviest lift, the opening line of a reply to a low rating, is where the draft starts. A staff member edits and approves before anything is sent.
Pignet's representative said the goal is to stop stores from losing in search rankings because replying takes too much effort.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.