Pokemon 30th Anniversary and BOSS Collaboration Launches June 1
The collaboration ties a major beverage brand to Pokemon's 30th anniversary with physical merchandise and collectible packaging, a common but high-visibility promotional tactic.
Reporting from 1 sources: Inside.
Suntory Beverage & Food will run a collaboration between its BOSS coffee brand and Pokemon 30th Anniversary starting June 1. The campaign includes lottery prizes such as wearable Bossjan backpacks styled after Bulbasaur, Charmander, and Squirtle, plus renewed can designs featuring Pikachu, Eevee, and starter Pokemon from each region.
Suntory Beverage & Food announced a collaboration between its BOSS coffee brand and Pokemon 30th Anniversary, set to begin June 1. The centerpiece is a lottery for three types of Bossjan wearable backpacks: a Bulbasaur design with an opening backpack for carrying plants, a Charmander design with an LED light at the waist, and a Squirtle design that includes a water gun and storage backpack. Entrants purchase a six-can pack for a chance at one of five Bossjan prizes, or a single-can entry for a QUO Card lottery with 3,000 winners.
Five core BOSS products will also be repackaged as Pokemon Encyclopedia Cans, featuring illustrations and encyclopedia entries for Pikachu, Eevee, and the three starter Pokemon from each region. A separate QR-code campaign on eligible BOSS products offers region-themed T-shirts and Gift Pay Points. The Craft Boss Cafe 2-Pack with an original Pokemon 30th Anniversary charm has been on sale since May 19. All campaigns run through August 31.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.