Pokemon 30th Tie-Up Launches BOSS Rekisen no Bitou Coffee
The second Pokemon 30th anniversary BOSS tie-up widens from a single can into a five-product Zukan Can renewal and a wearable G-jacket prize campaign.
Reporting from 1 source: Inside.
Suntory Beverage & Food launches the second Pokemon 30th anniversary tie-up, BOSS Rekisen no Bitou, on September 1. The label features Venusaur, Charizard, and Blastoise from Pokemon Red and Green as battle-worn partners. The blend went through over 100 trial versions, landing on Zenyoku Blend Lv.100. Five main BOSS products renew as Pokemon Zukan Cans with the Kalos, Alola, Galar, and Paldea starters plus Pikachu. A G-jacket campaign and an X repost campaign run alongside. Suggested retail price is 165 yen.
Suntory Beverage & Food names the new can Rekisen no Bitou to encourage working people who have pushed through hard fights, and sets that phrase in the center of the label. The five renewed Zukan Cans carry the starter trios of Kalos, Alola, Galar, and Paldea with Pikachu, and BOSS Cafe Ole also gets a recipe change.
- BOSS Rainbow Mountain Blend: renewed as a Pokemon Zukan Can
- BOSS Zeitaku Bitou: renewed as a Pokemon Zukan Can
- BOSS Mutou Black: renewed as a Pokemon Zukan Can
- BOSS Cafe Ole: renewed as a Pokemon Zukan Can, with a recipe change
- Premium BOSS Bitou: renewed as a Pokemon Zukan Can
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.