Puppet Sunsun and FREAK'S STORE Collab Goods Launch August 21
The collaboration extends Puppet Sunsun's merchandise reach into lifestyle and sauna categories, a market the character has not previously entered according to the sources.
Key Facts
- Daytona International announced the Puppet Sunsun and FREAK'S STORE collaboration on August 17, 2026.
- The collaboration items, totaling 16 types, go on sale August 21 at select FREAK'S STORE locations and the official online store Daytona Park.
- Five items, including the sauna bag, sauna pouch, sauna mat, sauna set, and all-over clear pouch, are reservation sales and web-only, with delivery around mid-September.
- Customers who purchase collaboration goods at physical FREAK'S STORE locations receive a hand mirror novelty, while supplies last.
- The photo booth using +PLUS MIRROR is available at 14 FREAK'S STORE locations, including FREAK'S STORE +ANDY and Sapporo Stellar Place.
Reporting from 2 sources: Denfaminicogamer, Inside.
Daytona International announced on August 17 that its select shop FREAK'S STORE will release 16 types of collaboration items with the character content Puppet Sunsun starting August 21. The lineup includes sauna goods made with the popular brand SAUVENIR, as well as clothing and miscellaneous items. The sauna items feature Sunsun in a sky-blue color scheme and include a sauna mat, hat, towel, and storage bag. Other items include clear pouches, mesh tote bags, and apparel such as long-sleeve and short-sleeve shirts, sweatshirts, and T-shirts inspired by capsule hotel and super public bath in-house wear. A sweatshirt featuring both Sunsun and Nonnon is also part of the lineup. Five items, including the sauna bag, sauna pouch, sauna mat, sauna set, and all-over clear pouch, are reservation sales and web-only, with delivery scheduled for around mid-September. The items will be sold at select FREAK'S STORE locations and the official online store Daytona Park starting August 21 at noon. Customers who purchase at physical stores receive a hand mirror novelty, while supplies last. Some stores, including Shibuya, Kyoto, and Nagano, will not carry the collaboration items.
- SAUNA BAG, SAUNA Pouch, SAUNA Mat, SAUNA Set, and All-over Clear Pouch are reservation sales and web-only, with delivery around mid-September.
- Prices range from 3,630 yen to 7,480 yen, all tax included.
- The collaboration runs until September 3 at select stores and Daytona Park.
- Physical store purchases include a hand mirror novelty, limited quantity and while supplies last; Daytona Park purchases are not eligible.
- Photo booths using the experiential mirror "+PLUS MIRROR" let customers take pictures with Sunsun and Nonnon using a limited collaboration frame, with photos transferable to a phone for social sharing.
- Stores not carrying the items include FREAK'S STORE Shibuya, Kyoto, Nagano "The Camp," Shizuoka, Lumine Est Shinjuku Women's, Umeda Lucua Women's, Amu Plaza Kokura Women's, Lumine Kita-Senju Women's, Mirai Nagasaki Coco Walk, Gotemba Premium Outlets, Fukaya Hanazono Premium Outlets, Shisui Premium Outlets, Tosu Premium Outlets, and OUTLET Kobe Sanda Premium Outlets.
- Puppet Sunsun has over 3.5 million total social media followers and short movies broadcast weekly on terrestrial TV.
- FREAK'S STORE was founded in 1986, starting with the desire to "convey the richness and excitement of America to Japan," and operates under Daytona International, which also runs brands including CAHLUMN, Freada, Firsthand, and PUBLUX.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.