Rakuten Launches Budget E-Commerce Site RakuYoko for Young Shoppers
The launch positions RakuYoko as Rakuten's answer to Amazon Haul, SHEIN, and Temu, betting on Rakuten Points and R Select curation to stand apart in the budget e-commerce space.
Reporting from 1 source: ASCII.jp.
Rakuten Group launched the online store Rakuten RakuYoko on August 25, a direct-sales channel separate from Rakuten Ichiba. It starts with about 60,000 products, including fashion, smartphone accessories, and interior goods, priced from a few hundred yen. The service emphasizes vertical, social-media-style browsing and offers the R Select label for curated items, with free shipping on orders of 2,100 yen or more.
Rakuten Group entered the budget e-commerce fray on August 25 with Rakuten RakuYoko, a direct-sales store that operates independently of Rakuten Ichiba. The catalog opens with roughly 60,000 products spanning fashion, smartphone accessories, interior goods, and kitchen items, with prices starting at a few hundred yen.
Instead of search-and-compare, the service leans on vertical scrolling, a format closer to social media feeds. Recommended items are generated from browsing history and purchase behavior. Some products carry the R Select label, meaning Rakuten inspected and chose them by its own standards.
Returns are accepted for any reason within 30 days of shipping. Orders run from 2,100 yen to 16,666 yen, with free shipping in principle at 2,100 yen or more. Rakuten Points accrue at 1 point per 100 yen of purchase, excluding tax.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp 楽天版“Temu”？ 若者向けプチプラEC「楽天ラクヨコ」開始