Rakuten Panda Joins the Demon Slayer Corps in New Collaboration Campaign
The campaign ties the home video release of the second-highest-grossing domestic film ever to Rakuten's ecosystem, offering exclusive merchandise as a cross-service incentive.
Reporting from 1 sources: Anime Anime.
Rakuten Group has launched a second collaboration campaign with Demon Slayer to promote the Blu-ray and DVD release of Infinity Castle Arc - Chapter 1: Akaza's Return. Participants across Rakuten services can win an original drawstring bag featuring a newly drawn illustration of the Shopping Panda with Demon Slayer characters. The campaign runs until August 31.
The Rakuten Group has kicked off a second collaboration with Demon Slayer, timed to the July 29 Blu-ray and DVD release of Infinity Castle Arc - Chapter 1: Akaza's Return. The campaign, titled Demon Slayer × Rakuten Group Blu-ray & DVD Release Commemoration! Demon Slayer Infinite Shopping Squad - Return!, runs across Rakuten Books, Rakuten Mobile, Rakuten Fashion, Super Point Screen, Rakuten Kobo, and moflog until August 31.
Participants who meet each service's conditions enter a lottery for an original drawstring bag featuring a newly drawn illustration of Rakuten's Shopping Panda alongside Demon Slayer characters. Rakuten Mobile customers can also get an Umbrella Marker 4-Piece Set, while Rakuten Books offers an Infinite Calendar acrylic perpetual calendar as an early bird bonus. The film itself, released July 18, 2025, drew over 27 million viewers and earned 40.2 billion yen at the box office over 266 days, ranking second all-time domestically behind Mugen Train.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.