REJECT VTuber Pop-Up Shop Opens at Shibuya MODI on August 22
The pop-up shop is the first major physical retail event for REJECT's VTuber division, signaling a push to convert online fan engagement into direct merchandise sales.
Key Facts
- The REJECT VTuber pop-up shop runs from August 22 to August 30, 2026, at Shibuya MODI 2F.
- New SHIBUYA POPUP 2026 series items include BIG acrylic stands at 2,200 yen, blister-style acrylic keychains at 1,200 yen, and can badges at 550 yen, each in 14 types.
- The event will display life-size panels and handwritten message cards of all 14 affiliated VTubers.
- A purchase bonus gives one sticker of choice for every 3,000 yen spent, with an extra sticker for Epos Card holders.
- REJECT Inc. is headquartered in Minato-ku, Tokyo, and is led by President Shoya Koyama.
Reporting from 1 source: PANORA.
REJECT Inc., the company behind the esports team REJECT, announced a limited-time pop-up shop featuring merchandise for its affiliated VTubers. The shop will run from Saturday, August 22, 2026, through Sunday, August 30, 2026, at Shibuya MODI 2F, in the Calendar D05 space. Hours are scheduled for 11:00 to 20:00, subject to the building's business hours. The event will sell new products, including a SHIBUYA POPUP 2026 series with BIG acrylic stands at 2,200 yen, blister-style acrylic keychains at 1,200 yen, and can badges at 550 yen, each available in all 14 member types. Additional new items include uniform goods series acrylic stands, cheek puni can badges, Pukkuri stickers, Chokonto rubber figures, 3D ART MAGNETs, and RC Pape. Existing popular goods, such as Ventilation and Invasion apparel and Tenki Pururu themed items, will also be available. During the event, life-size panels and handwritten message cards of the 14 members will be displayed in the store space.
- The shop is operated by REJECT Inc., the Minato-ku, Tokyo company behind the esports team REJECT, led by president Shoya Koyama.
- REJECT was founded in 2018 and claims the largest number of title divisions and world tournament appearances in Japan, plus the top cumulative prize money in the country.
- The esports team has been selected for the Esports World Cup Club Partner Program, limited to 40 teams worldwide, for two consecutive years.
- Fighting game division player Daigo Umehara and shooting division player Dep are among the roster.
- The 14 VTuber members are Tenki Pururu, tooko, dtto., Mikami Kon, Inui Shinichiro, Orusaki Mosh, Kashiwaneko, Tamamochi Kazuyo, Rozekku Pin, Akiyuki Kohaku, Shirokuma Tsurara, Karasuha Sora, Hanasaki Haru, and Rakshana.
- New uniform goods include a REJECT 2026 Official Jersey VTuber Acrylic Stand at 1,800 yen, available in all 14 types.
- The Cheek Puni Can Badge series sells at 800 yen per badge, also in all 14 types.
- Pukkuri Sticker Tenki Pururu is 1,500 yen, and Chokonto Rubber Figures for Tenki Pururu and tooko are 3,800 yen each.
- 3D ART MAGNETs for Ventilation and Invasion are 1,300 yen each, and RC Pape comes in 12 types at 2,400 yen.
- Existing goods include Ventilation and Invasion T-shirts and sweatshirts, REJECT Gaming Mousepads in FENON editions, and a Tenki Pururu x Tiger Corporation vacuum insulated bottle at 7,700 yen.
- Customers spending 3,000 yen or more receive one sticker of choice, with an extra sticker for Epos Card holders, while supplies last.
- If the store is crowded, numbered tickets may be distributed and entry restrictions imposed.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.