Sanrio Adds Hello Kitty, My Melody, Kuromi to Eco-Friendly Plush Line
Sanrio is expanding its sustainable product line with three of its most recognizable characters while the character ranking shows sustained fan enthusiasm for the brand's roster.
Reporting from 1 source: Anime Anime.
Sanrio will release new "ECO nui" plush toys made from recycled materials in August 2026, featuring Hello Kitty, My Melody, and Kuromi. A portable "ECO nui mascot" line also debuts. The announcement follows the 2026 Sanrio Character Ranking, where Pompompurin took first place with a record vote total, Cinnamoroll second, and Pochacco third.
Sanrio's ECO nui plush toys are made from recycled fabric and cotton, the company announced. The stationary type stands about 14 centimeters tall and costs 2,640 yen. The new mascot variant, designed for portability, includes a plastic hook and will be sold for 1,650 yen each. All three characters-Hello Kitty, My Melody, and Kuromi-appear in both forms. The announcement comes after the 2026 Sanrio Character Ranking, which drew a record 70.6 million votes. Pompompurin won first place for the second consecutive year and fifth time overall, followed by Cinnamoroll, Pochacco, Kuromi, and Hello Kitty. The ECO nui products are scheduled for release in August 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.