Sanrio Kids Festival Opens at Sogo Omiya With Play School, Cafe, and Capsule Toys
The festival brings Sanrio's family-friendly activities to a department store venue while the character ranking confirms Pompompurin's sustained popularity.
Reporting from 1 source: Anime Anime.
The Sanrio Kids Festival began July 17 at Sogo Omiya in Saitama, offering a play school, gift shop, and Sanrio Cafe for families. The article also reports that Pompompurin won the 2026 Sanrio Character Ranking for the second straight year, taking its fifth overall title with over 7 million votes in its 30th anniversary year.
The festival runs through July 27 on the seventh floor of the Sogo Omiya department store. The play school, for elementary school children and younger, costs 2,000 yen for a set of four tickets that includes a shopping bag. Activities include decorating a cake, making accessories at a Kuromi boutique, creating sand art, and playing games at a Badtz-Maru game center. The Sanrio Cafe serves character-themed drinks, donuts, crepes, and rolls. A capsule toy machine offers exclusive Super Cute Adventures badges at 300 yen per play, limited to five plays per visit. Shoppers who spend 2,200 yen or more at the gift shop receive an original acrylic keyholder.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.