Sanrio Launches Mini Charms and Stationery Magnets for 55th Anniversary
The new Mini Sanrio charms and magnets expand the 55th anniversary collectible lineup with affordable, blind-box-style items available through Amazon.
Reporting from 1 source: Dengeki Hobby Web.
Sanrio has opened reservations on Amazon Japan for a new line of Mini Sanrio merchandise commemorating the brand's 55th anniversary. The lineup includes flocked mini charms featuring six characters, a secret 3D keychain-style charm with eight possible designs, and a secret mini stationery-shaped magnet set with ten designs. Prices range from 792 to 990 yen. The items are scheduled for release on July 20, 2026.
The Mini Sanrio series, created to mark 55 years of Sanrio shops, adds three new product types this month. The flocked mini charms come in six character variants with a soft texture and removable carabiner. The secret 3D keychain charms offer eight random designs in a miniature style, while the secret stationery magnets include ten realistic miniature shapes like calculators and scissors. All items are available for pre-order on Amazon Japan ahead of a July 20 release.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.