Sanrio Staff to Present Virtual Sanrio Puroland Case Study at Digital Hollywood Seminar
The seminar positions Sanrio's permanent VR theme park as a working case study in fan engagement and digital entertainment, presented by the staff who run it to students and the public.
Reporting from 1 source: PANORA.
Digital Hollywood will host a special seminar on November 14, 2026, featuring Sanrio staff Hitomi Yamashita and Ryutaro Kurai. The two will discuss the Virtual Sanrio Puroland permanent VR theme park project, how it creates fan touchpoints, and how it extends character worlds into virtual space. The free event is capped at 100 attendees, with a lottery for a park experience.
The seminar takes place at Digital Hollywood's Tokyo main campus in Ochanomizu, with doors at 18:15 and the talk from 18:30. Admission is free with reservation, capped at 100 seats on a first-come basis.
Yamashita joined Sanrio in 2024 after metaverse and VR research work at an IT company, and handles marketing for the virtual park. Kurai, who holds a PhD in engineering, joined in 2025 and leads the in-house software development organization.
The session is tied to Digital Hollywood's XR major, which trains students in AR, VR, and MR content creation. Attendees who enter a lottery can win a chance to experience Virtual Sanrio Puroland.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.