SAS Business Launches First Projects With Japanese Tea Contest and Station Posters
The initiative formalizes a matchmaking service between brands and V-livers, addressing a gap in how companies currently engage virtual talent for promotion.
Reporting from 1 sources: PANORA.
SAS Business, a new platform connecting companies with V-livers for promotions, announced its first two projects: a Japanese Tea PR Ambassador Contest in collaboration with tea brand Chakumi, and a station poster campaign that will feature 100 V-livers selected by lottery. The contest runs June 18-30, 2026, with winners earning the right to create original blended tea leaves or sell collaborative tea leaves.
SAS Business, a project-based participation initiative that connects companies and local governments with V-livers for product PR and regional revitalization, announced its first two projects on Monday. The first is a Japanese Tea PR Ambassador Contest held with Chakumi, a Fujisawa-based tea brand led by tea master Sasaki Ken. Participants create videos using a designated script and post them on social media; rankings are determined by repost count. First through fifth place earn the right to create an original blended tea leaf, while sixth through twentieth place earn the right to sell collaborative tea leaves. The contest runs June 18-30, with collaborative tea sales scheduled for August 2026.
The second project, V-Liver 100 People ∞ Connecting Station Posters, is a station poster campaign that will select 100 V-livers by lottery from those who repost a designated post and submit required information. SAS Business aims to provide V-livers with new opportunities and track record building while giving companies a structured way to collaborate with virtual talent.
- Aim for Original Tea Leaf Collaboration! Japanese Tea PR Ambassador Contest: Collaboration with Chakumi; participants make videos using a designated script; winners get rights to create or sell collaborative tea leaves.
- V-Liver 100 People ∞ Connecting Station Posters: Station poster campaign; 100 V-livers selected by lottery from applicants who repost a designated post.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.