Sega Discloses Generative AI Use in 'Crazy Taxi: World Tour' Development
The disclosure marks a rare public acknowledgment of generative AI use in a major franchise title, forcing the industry to confront the tension between development efficiency and creative labor.
Key Facts
- Sega disclosed on the Steam page for 'Crazy Taxi: World Tour' that generative AI is used as a development support tool for background assets.
- Sega clarified that no AI was used for performers appearing in the game.
- The disclosure has sparked debate on Reddit, with supporters comparing AI use to code autocomplete and critics citing concerns about artist respect and job losses.
- Sega established an internal Generative AI Committee and company-wide guidelines in April 2024, stating AI is not inherently bad but must be used responsibly.
- 'Crazy Taxi: World Tour' is scheduled for a 2027 release on PC, PS5, Xbox Series X|S, and Nintendo Switch 2.
Reporting from 1 source: Game Spark.
Sega has disclosed on the Steam page for 'Crazy Taxi: World Tour' that generative AI is used as a development support tool, primarily for background assets. The disclosure has sparked debate on Reddit and overseas media, with some praising efficiency and others criticizing the impact on artists and job security.
Sega updated the Steam store page for 'Crazy Taxi: World Tour' to state that generative AI is used as a development support tool, with the aim of allowing developers to focus on more creative work. The company also clarified that no AI was used for performers appearing in the game. Overseas media such as Game Informer reported the AI use primarily supports background asset development.
The disclosure has triggered active discussion on Reddit. Supporters argue AI use is unavoidable in modern development, comparing it to code autocomplete and concept art assistance. Critics say entrusting art to AI shows a lack of respect for artists and raises concerns about product quality and job losses, citing past controversies like the use of AI placeholders in 'Crimson Desert.'
Sega has previously established an internal Generative AI Committee and company-wide guidelines since April 2024, with a policy that generative AI is not inherently bad but must be operated within appropriate scope and responsibility. 'Crazy Taxi: World Tour' is scheduled for a 2027 release on PC, PS5, Xbox Series X|S, and Nintendo Switch 2.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.