Sega Launches Kawaii YumYum MART Sanrio Prize Series in August
The new Kawaii YumYum MART series bundles five distinct Sanrio prize items across two August release waves, giving Sega Plaza a fresh branded lineup for the month.
Reporting from 1 source: Dengeki Hobby Web.
Sega Fave is launching a new Sanrio Characters prize series called Kawaii YumYum MART in August 2026. The lineup includes swimsuit mascots, a 60 cm Guramocchi cushion, mermaid Hello Kitty figures, nostalgic Heisei-era mascots, and a tanned Hello Kitty plush, all rolling out sequentially from August 6.
Kawaii YumYum MART is the new umbrella name for Sega Fave's August Sanrio prize slate. The first wave arrives August 6 with four Yurukawa swimsuit mascots featuring Hello Kitty, Kuromi, Pompompurin, and Bad Badtz-Maru.
The second wave lands August 21 with four more items. The Super Giga Zacca Guramocchi Cushion Vol.2 is a 60 cm square cushion in Hello Kitty, Usahana, Kuromi, and Cinnamoroll designs. Hello Kitty appears again as a mermaid mascot in blue, pink, and orange. A separate Yurukawa set reaches back to the Heisei era with Usahana, Sugar Bunnies in black and white, and Korokoro Kuririn. A single large tanned Hello Kitty plush rounds out the wave.
- Yurukawa Sanrio Characters Mascot Swimsuit Ver.: 4 types, Hello Kitty, Kuromi, Pompompurin, Bad Badtz-Maru, from August 6
- Sanrio Characters Super Giga Zacca Guramocchi Cushion Vol.2: 4 types, 60 cm square, Hello Kitty, Usahana, Kuromi, Cinnamoroll, from August 21
- Hello Kitty Mascot Mermaid: 3 colors, blue, pink, orange, from August 21
- Yurukawa Sanrio Characters Mascot Nostalgic Heisei Character Ver.: 4 types, Usahana, Sugar Bunnies black and white, Korokoro Kuririn, from August 21
- Hello Kitty LL Plush Tanned Ver.: 1 type, from August 21
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Dengeki Hobby Web サンリオキャラクターズの新作プライズを紹介！新シリーズ“Kawaii YumYum MART”がセガから2026年8月に展開スタート!!