Sony Group Will Skip CES 2027, Ending Its Run Of Exhibiting Since 1967
Sony is redirecting its trade-show presence toward games, anime, film, music and the creator-focused technology those businesses run on, after decades of carrying the consumer electronics floor in Las Vegas.
Reporting from 1 source: Denfaminicogamer.
Sony Group has announced it will not exhibit at CES in January 2027 in Las Vegas, and its affiliated companies will show no new products, according to Nikkei, with Bloomberg confirming through Sony's public relations team. Sony began exhibiting at CES in 1967 and had appeared continuously through 2025. The company says it keeps evaluating events and communications, and will emphasize entertainment and creator-support technology.
Sony's announcement covers the group as a whole, not one division. Affiliated companies will show nothing at CES 2027, and no new products will be displayed. That ends a run that started with the show's first edition in 1967 and continued through CES 2025, where Sony presented under the theme Creative Entertainment Vision.
The stage had been useful. At CES 2020, PlayStation division CEO Jim Ryan unveiled the official PS5 logo and said cumulative PS4 sales had passed 106 million units and PS VR sales 5 million units. In a statement to Bloomberg, Sony said it continuously and strategically evaluates its approach to events and communications based on the needs and priorities of its diverse businesses. Going forward it says it will put greater emphasis on games, anime, film and music, plus intellectual property and technology that supports creators.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.