Spider-Man Brand New Day Happy Kuji Set for August 7 Release
The Happy Kuji tie-in extends the film's promotional push into physical merchandise through a familiar lottery format, offering exclusive collectibles that directly reference the movie's key scenes.
Reporting from 1 source: Dengeki Hobby Web.
Sunny Side Up announced a Happy Kuji lottery commemorating the Marvel film Spider-Man: Brand New Day. On sale from August 7, 2026, at FamilyMart, Lawson, Ministop, Ito-Yokado, hobby shops, and online. Prizes include a Spider-Man Swing Statue (A prize), a Hulk Diorama Statue (Last prize), T-shirts, tote bags, figure card holders, acrylic stands, keychains, posters, rubber collections, and card sets across nine grades.
The lottery, run by Sunny Side Up, will be available at convenience stores and other outlets starting August 7, 2026. The A prize is a 29 cm statue of Spider-Man in his signature swing pose. The Last prize depicts Spider-Man fighting Hulk in a diorama. Other prizes include a T-shirt with a back print, a mesh tote bag inspired by web-shooters, a figure card holder, acrylic stands that double as magnets, metallic keychains, A2 posters, a rubber collection with cable bands and coasters, and a five-card set. The lottery has nine prize grades plus the Last prize.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.