Stage Collection TCG Launches With KAWAII LAB. Card Game Set For Summer 2027
The project treats idol photos and competitive deck-building as one product rather than two lines, which is the bet the production committee is making on a card game built around groups that already sell out live shows.
Reporting from 1 source: KAI-YOU.
A new trading card game project called Stage Collection has launched, built around real idols and artists. Its first release, KAWAII LAB. CARD GAME, goes on sale in summer 2027 and turns five KAWAII LAB. groups into cards: FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, CUTIE STREET, and MORE STAR. Members and songs become cards, and players assemble a stage rather than fight. A four-company production committee runs it, with nationwide official tournaments planned.
The game is a collaboration between four companies: Sekappy, TWIN PLANET, ASOBISYSTEM, and Y&N Brothers. Sekappy handles card game system development and tournament operation, including online tournament systems and manufacturing and distribution. The committee covers planning, development, manufacturing, and sales for Stage Collection, plus official tournaments, events, merchandise, and promotion.
KAWAII LAB. is the idol project ASOBISYSTEM launched in 2022 under the concept "From Harajuku to the world." Stage Collection does not stop at that roster. The project has said other idols and artists will be announced sequentially, and new sets, nationwide tournaments, and special events are planned after the first release.
- FRUITS ZIPPER: Members and songs become cards
- CANDY TUNE: Members and songs become cards
- SWEET STEADY: Members and songs become cards
- CUTIE STREET: Members and songs become cards
- MORE STAR: Members and songs become cards
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.