Sugakiya's Su-chan Gets A BE@RBRICK Release This October
A regional ramen chain's mascot entering Medicom Toy's BE@RBRICK line puts Sugakiya's Nagoya-local character into a collectible format that normally draws on international brands and characters.
Reporting from 1 source: Dengeki Hobby Web.
Sugakiya's official mascot Su-chan is being made into a BE@RBRICK 100% figure, standing about 7 cm tall and priced at 2,200 yen including tax, with a release scheduled for October 2026. It will be sold at 12 Sugakiya stores, the official goods online store, and Medicom Toy's directly operated and online stores. A collaboration set bundled with Sugakiya original goods is priced at 5,990 yen including tax and is accepting pre-orders at the Sugakiya official online shop and Sugakiya stores, with some stores excluded.
The figure is a BE@RBRICK Su-chan 100%, listed at about 7 cm in height and published by Sugaki Systems. Sugakiya is offering more than the standalone toy: a collaboration set that bundles the BE@RBRICK with Sugakiya original goods is priced at 5,990 yen including tax and is already taking pre-orders. Distribution runs through the Sugakiya side and the Medicom Toy side at once, covering 12 Sugakiya stores, the Sugakiya official goods online store, and Medicom Toy's directly operated stores and online store. The published photo is a sample under development and may differ in part from the finished product.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.