Survey: Half of Steam Users Hesitate to Buy at Mixed Reviews
The survey reinforces that Steam's review status display itself is a major sales factor, with purchase intent dropping sharply at the Mixed threshold.
Reporting from 1 source: Automaton.
GameDiscoverCo surveyed 3,800 Steam users on how user reviews affect purchase intent. About half said they are less inclined to buy when the review status is Mixed or lower. The survey also found that 91.9% of respondents regularly check reviews before purchasing, with 40.5% always checking.
GameDiscoverCo's survey of 3,800 Steam users, published July 24, asked how much user reviews affect purchase decisions. When asked at what review status their purchase intent would decrease, 20.3% said they would be less likely to buy if the status fell below a certain point, and roughly half said Mixed or lower would deter them.
The survey also measured how often users consult reviews. 40.5% always check, 32% almost always check, and 19.4% sometimes check, totaling 91.9% who regularly refer to reviews. Only 2.5% never check.
GameDiscoverCo notes the respondents are Steam fans active in giveaway campaigns, likely more enthusiastic than average, and the survey was in English, biasing toward Western users.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.