Disney+ Plans a Free, Ad-Supported Tier to Compete With YouTube
Disney's chief product and technology officer Adam Smith revealed that the company is considering a free, ad-supported plan for Disney+ that would offer some content without a subscription. The plan was discussed during a July 9 town hall meeting, but no timeline or specific details were given. The move comes as free ad-supported streaming services like YouTube and Tubi are seeing significant growth in viewership.