Akio Tomiyama is president and CEO of TakaraTomy. As of September 2026 he is leading the company's 2027 overseas rebrand and a fiscal strategy that raised research and development spending 14.9 percent to 6.7 billion yen in the year ended March 2026.
Akio Tomiyama is president and CEO of TakaraTomy, and the three stories around him are all tied to the company's appearance at Anime Expo 2026. At the event, Tomiyama discussed the company's exhibition, which featured Beyblade X, Licca-chan, and Gacha, and explained that the guiding concept behind its products is \"Asobi,\" the spirit of play. He also outlined plans to bring Licca-chan's Japanese \"kawaii\" culture to North America, including collaborations with Hatsune Miku and adult-oriented designs.
The same Anime Expo interviews placed Tomiyama at the center of two operational decisions. He discussed moving manufacturing from China to Vietnam, Indonesia, and Thailand to avoid tariffs, and he argued that physical toys remain central even as digital marketing grows. On Beyblade, he described a design approach driven by strategy.
By September 16, Tomiyama's public role had shifted from product strategy to corporate structure. TakaraTomy will rebrand its overseas operations in 2027, presenting itself in English-speaking markets under the same name it uses in Japan. Tomiyama said research and development spending rose 14.9 percent year over year to 6.7 billion yen in the fiscal year ended March 2026, with more products aimed at \"kidult\" buyers and new trading card licenses including Detective Conan and Haikyu!!.
Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.
Structured graph also available as JSON at /public/entities/akio-tomiyama.
CC BY 4.0.
TakaraTomy will rebrand its overseas operations in 2027, presenting itself in English-speaking markets under the same name it uses in Japan. CEO Akio Tomiyama said the company raised research and development spending 14.9 percent year over year to 6.7 billion yen in the fiscal year ended March 2026, with more products aimed at "kidult" buyers and new trading card licenses including Detective Conan and Haikyu!!.
Takara Tomy President and CEO Akio Tomiyama sat down with Anime Herald at Anime Expo 2026. He discussed Beyblade's strategy-driven design, the company's move of manufacturing from China to Vietnam, Indonesia, and Thailand to avoid tariffs, and his argument that physical toys remain central even as digital marketing grows.
TAKARATOMY President and CEO Akio Tomiyama discussed the company's Anime Expo exhibition, which featured BEYBLADE X, Licca-chan, and Gacha. He explained that the guiding concept behind all their products is "Asobi," the spirit of play. Tomiyama highlighted plans to bring Licca-chan's Japanese "kawaii" culture to North America, including collaborations with Hatsune Miku and adult-oriented designs.