TAKARATOMY CEO Akio Tomiyama on Asobi and Licca-chan at Anime Expo
TAKARATOMY President and CEO Akio Tomiyama discussed the company's Anime Expo exhibition, which featured BEYBLADE X, Licca-chan, and Gacha. He explained that the guiding concept behind all their products is "Asobi," the spirit of play. Tomiyama highlighted plans to bring Licca-chan's Japanese "kawaii" culture to North America, including collaborations with Hatsune Miku and adult-oriented designs.