Bandai Namco Music Live and Bandai Namco Research Form VTuber Business Alliance
Bandai Namco Music Live and Bandai Namco Research Inc., both part of the Bandai Namco Group, announced a business partnership agreement for the VTuber business on June 23. The alliance combines Bandai Namco Music Live's content production capabilities, including its VTuber project MEWLIVE PROJECT, with Bandai Namco Research's advanced technologies, such as the portable motion capture system ELMIRAIVE CX. As the first initiative under the partnership, a 3D fishing location video featuring MEWLIVE PROJECT VTuber Kumanō Beatrice was produced. The shoot took place at Asakawa International Trout Fishing Ground in Hachioji, Tokyo, using ELMIRAIVE CX to fuse 3D footage with real-time live-action backgrounds on-site, rather than the conventional method of compositing separately recorded 3D footage later. The video is scheduled for release on Kumanō Beatrice's YouTube channel on June 23 at 12:00. The partnership aims to create next-generation virtual experiences as the VTuber market matures and demand for immersive technology grows. New developments for MEWLIVE PROJECT based on this alliance are expected to begin this summer, with details on content updates and events to be announced later.