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HeyNau, developer of the Steam Early Access game Burgie's Cozy Kitchen, reports that 99% of recent new players are using pirated versions. A PC pirated version spread rapidly, and official sales fell by nearly 40%. The developer partnered with a Chinese publisher to remove mobile pirated versions and is strengthening servers.
Developer HeyNau reported that the anti-piracy harassment feature in his idle game Burgie's Cozy Kitchen has unexpectedly boosted sales, especially in China. The game detects pirates and replaces customers with pirates who pay little and leave mocking reviews. Sales have broken records daily since the feature went viral on Chinese social media.