Creapia Director on How M&A Experience Led to Outsourcing Port of Horror Game Cruelty
In an interview with Game Spark, Creapia representative director Yu Fujii and CREEK & RIVER Creative Studios' Ryo Kito discussed the development and console port of the splatter horror game Cruelty. Fujii explained that his experience in M&A at a major game company led him to approach a publisher to handle porting, treating it like a business sale. He contacted about 100 companies, with only three proceeding to serious consideration before CREEK & RIVER took on the project.