DMM GAMES Launches iOS App Store GAMES STORE on August 31
DMM GAMES, operated by EXNOA, will release GAMES STORE, an iOS store app that bypasses the App Store, on August 31. The app allows iPhone users to play supported DMM GAMES titles directly on their devices without going through Apple's store. The launch lineup includes 10 titles, such as Dot Abyss, Koihime†Sensen, and Muv-Luv Girls Garden, with adult X versions available for some games. The store is an alternative app marketplace, already available on Android, and its iOS release follows Japan's Smartphone Software Competition Promotion Act, which took effect in December 2025 and permits such distribution. The move addresses expression restrictions that have affected iOS versions of games like Tinkle Star Knights, where App Store review warnings led to characters being displayed as blacked-out silhouettes. With GAMES STORE, users can download adult versions with original illustrations. DMM GAMES also announced a Start iOS Apps Campaign from September 2, offering DMM points to users who launch games installed via the store. More titles are planned for future release.