Guilty Tansan NOPE Hits 100 Million Units in 150 Days, Fastest Suntory Reiwa Launch
Suntory Beverage & Food said on September 2 that its carbonated drink Guilty Tansan NOPE passed 100 million units shipped in 150 days since its March 24 nationwide launch, the fastest for a Suntory beverage new product in the Reiwa era. The company estimates the drink took a 6.8 percent share of the carbonated drink market from March to July 2026, and a survey put its recognition rate at 62 percent five months after release.