The HELLO KITTY'S SWEETS MARKET ~Chocolate lovers~ event is touring Japanese department stores from June 17, 2026, through January 2027, with a current stop at JR Kyoto Isetan from July 8-20.
Sanrio's HELLO KITTY'S SWEETS MARKET is a seasonal pop-up shopping event that returns with a chocolate theme. The event launched at Ginza Mitsukoshi on June 17, 2026, and tours department stores nationwide through January 2027. It features over 1,000 Sanrio character goods, including plushies, keychains, apparel, and collaboration food items. The character lineup includes Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and Chococat, all appearing in chocolate-themed costumes.
The event's Kyoto stop at JR Kyoto Isetan runs July 8-20 and offers event-exclusive chocolate-themed merchandise tied to Pompompurin's 30th anniversary. Pompompurin won the 2026 Sanrio Character Ranking with a record 70,647,379 votes, and the event capitalizes on that popularity with exclusive plushies, mascots, and collaboration products.
The rotating schedule across eight venues gives fans limited windows to purchase exclusive goods at each location. The event format extends Sanrio's established market concept with a focused chocolate theme, offering a wide range of character goods that change by venue and date.
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The HELLO KITTY'S SWEETS MARKET ~Chocolate lovers~ event runs July 8-20 at JR Kyoto Isetan, featuring over 1,000 Sanrio character goods. Event-exclusive chocolate-themed items include plushies, mascots, and collaboration products with Pompompurin, who recently won the 2026 Sanrio Character Ranking with a record 70,647,379 votes.
Sanrio announced a large shopping event titled "HELLO KITTY'S SWEETS MARKET -Chocolate lovers-" where Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and Chococat appear in chocolate-themed costumes. The event starts at Ginza Mitsukoshi on June 17, 2026, and tours department stores nationwide through January 2027, offering limited-edition merchandise including plushies, keychains, apparel, and collaboration food items.
Sanrio announced the large shopping event 'HELLO KITTY'S SWEETS MARKET -Chocolate lovers-' touring department stores nationwide from June 17, 2026, at Ginza Mitsukoshi through January 2027. The event features chocolate-themed limited goods including plush toys, keychains, and apparel centered on Hello Kitty and other Sanrio characters. Pompompurin currently leads the 2026 Sanrio Character Ranking interim results.