The 'I'm Doraemon' adult-oriented merchandise line, designed by Sanrio, continues to expand with a gold-toned birthday collection and exclusive eco-bags, both available for fans ahead of and around Doraemon's September 3 birthday.
The 'I'm Doraemon' series is Sanrio's adult-oriented merchandise line for the Doraemon franchise. Two recent additions show the line moving from decorative goods into functional accessories while keeping a consistent design language.
In July, Avail released two eco-bag designs featuring Anywhere Door and Memory Bread motifs. The bags sold exclusively at the Shimamura Park online store, priced at 2,750 yen each. In August, a birthday collection tied to Doraemon's September 3 celebration joined the line, adding gold-toned adult-design goods: a cushion, acrylic stand, pin badge, pouch, magnet, postcard, and sticker set. These were available at pop-up stores and the official Flowering online store.
Both collections are part of the same Sanrio-designed series, but they target different retail channels. The eco-bags went through a single online store, while the birthday goods used pop-ups and the Flowering store. Together, the items show the line covering both everyday carry items and commemorative collectibles.
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A new collection commemorating Doraemon's September 3 birthday has joined the 'I'm Doraemon' series, designed by Sanrio for adult fans. The gold-toned adult-design lineup includes a cushion, acrylic stand, pin badge, pouch, magnet, postcard, and sticker set, available at pop-up stores and the official Flowering online store.
Avail will sell 'I'm Doraemon' eco-bags exclusively at the Shimamura Park online store starting July 13. The bags come in two designs-Anywhere Door and Memory Bread-priced at 2,750 yen each. The items are part of the Sanrio-designed Doraemon goods series.