LAYRA is a virtual singer attached to the immersive live show "Belle - PROJECT LAYRA -," which runs from October 10 to November 15, 2026, at MoN Takanawa: The Museum of Narratives Box1000 in Tokyo. Her debut song "Watashi wa LAYRA," produced by TeddyLoid, was released digitally on Wednesday, September 16.
LAYRA emerged from Sony Music Entertainment's Echoes label as a singer who moves between virtual and real worlds. The debut song "Watashi wa LAYRA" was produced by TeddyLoid, who wrote the lyrics and music with music creator Ryota Saito and handled arrangement. Character design is by Mika Pikazo. The track was released digitally on Wednesday, September 16.
The song is the opening number for the animersive live show "Belle - PROJECT LAYRA -," a spin-off story set five years after Mamoru Hosoda's film Belle. The show follows Hiro-chan, who produced the diva Belle in the film, as she finds LAYRA in the virtual world U and launches her as a new diva. Performers alternate by day as LAYRA and as Kotomi, her real-world origin. A music video combining film footage with 3DCG also released at 18:00.
The production committee has cast the show through separate announcements. Hololive-affiliated VTuber AZKi was confirmed on August 21 through the show's official "HIROchan" X account, which posted a silhouette hinting at a guest artist as the "Diva of the VTuber world" shortly after 3:00 p.m. that day and named AZKi at 7:00 p.m. On September 12, the committee announced that the sibling duo Pokopii, made up of Koga-ryu Ninja! Ponpoko and I Want to Be Stylish! Peanuts-kun, joined after an audition open to VTubers with 3D models, announced in August. Organizers are MoN Takanawa and the Animersive Live "Belle" Production Committee, with cooperation from Studio Chizu.
The five vocalists on the debut song are miwa, Natsumi Konomi, Konomi Suzuki, Maria Miki, and ASCA. They rotate through the same character by day rather than sharing one recorded voice.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
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fact links the story it came from.
Sep 16
The debut song "Watashi wa LAYRA" by the virtual artist LAYRA was released digitally on Wednesday, September 16. TeddyLoid produced the track and wrote its lyrics and music with music creator Ryota Saito, with TeddyLoid handling arrangement. Five singers share vocal duties: miwa, Natsumi Konomi, Konomi Suzuki, Maria Miki, and ASCA. The song is the opening number for the animmersive live show "Belle - PROJECT LAYRA -," which runs from Saturday, October 10 to Sunday, November 15 at MoN Takanawa: The Museum of Narratives Box1000 in Takanawa, Tokyo. The show is a spin-off story set five years after Mamoru Hosoda's film "Belle." In it, Hiro-chan <As>, who produced the diva Belle in the film, finds a new artist, LAYRA, in the virtual world <U> and launches her as a new diva. The five performers alternate by day as LAYRA and as Kotomi, her real-world origin. A music video combining footage from the film with 3DCG also released at 18:00.
Sep 12
The production committee for Animersive Live: Belle - PROJECT LAYRA - announced on September 12 that the sibling duo Pokopii, made up of Koga-ryu Ninja! Ponpoko and I Want to Be Stylish! Peanuts-kun, will appear in the immersive music live show. The show is based on Mamoru Hosoda's film Belle and opens October 10. The pair was chosen through an audition open to VTubers with 3D models, announced in August.
Aug 21
Hololive-affiliated VTuber AZKi will appear in the immersive music live show "Animersive Live 'Belle - PROJECT LAYRA -'," based on Mamoru Hosoda's 2021 film "Belle." The announcement came on August 21, 2026, through the show's official "HIROchan" X account, which first posted a silhouette hinting at a guest artist as the "Diva of the VTuber world" shortly after 3:00 p.m. that day, then confirmed AZKi's involvement at 7:00 p.m. AZKi also released a comment expressing excitement about performing on the show's main stage. The live event is scheduled to run from October 10 to November 15, 2026, at MoN Takanawa: The Museum of Narratives Box1000 in Tokyo. The show is a spin-off story set five years after the film, following the character Hiro-chan as she produces a new songstress in the virtual world U, which in the film gathered 5 billion users. Organizers are MoN Takanawa and the Animersive Live "Belle" Production Committee, with cooperation from Studio Chizu.
Aug 15
Sony Music Entertainment's Echoes label announced the debut of LAYRA, a singer who moves between virtual and real worlds. Part of the new song "Watashi wa LAYRA" by TeddyLoid was released. LAYRA is produced by Hiro-chan <As>, who worked on the singer Bell in the animated film Belle. Character design is by Mika Pikazo, and music is by TeddyLoid. LAYRA's first stage is the immersive live "Belle - PROJECT LAYRA -" at MoN Takanawa from October 10 to November 15, 2026, with five performers.