Itera Adds Ad Conversion Insight to LLMO Cheki
Itera Inc. has added a feature called Ad Conversion Insight to LLMO Cheki, its tool for measuring and improving how often a company appears in AI search answers. The feature estimates a monthly range for what it would cost in search ads to obtain exposure equivalent to the company's current rate of mention in AI answers, using per-keyword search demand and cost-per-click. It also logs ads shown on Google AI Overview, AI Mode, and ChatGPT answer screens, and shows competitors' ad placements.