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Luma

Facts

Announced
joined VARREL's roster and began activities on August 6 · 2026-08-06
Noted
LUMA belongs to VARREL's Streamer division and is described as a VTuber with its own personality, knowledge, and values, growing through AI-driven conversation and streaming. · 2026-08-06
Noted
LUMA has a love for esports and an obsessive love for manga, aiming to bridge the esports and manga communities. · 2026-08-06
Noted
The debut collaboration stream is scheduled for 8:00 p.m. on August 6 on the Twitch channel of Mago. · 2026-08-06
Noted
LUMA's official X account has also been opened. · 2026-08-06

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All coverage

1h ago

VARREL Debuts Its First AITuber LUMA With Mago Collab Stream

Professional esports team VARREL announced on Thursday, August 6, that AITuber LUMA has joined its roster and will begin activities the same day. LUMA belongs to VARREL's Streamer division and is described as a VTuber with its own personality, knowledge, and values, growing through AI-driven conversation and streaming. VARREL positions AITubers not as replacements for humans but as one type of new talent or character, set to appear alongside pro gamers and creators to draw out each other's appeal. As a character, LUMA has a love for esports and an obsessive love for manga, aiming to bridge the esports and manga communities. The debut collaboration stream is scheduled for 8:00 p.m. on August 6 on the Twitch channel of Mago, a professional fighting game player in VARREL's Street Fighter 6 division. The announcement came from CELLORB, the company that operates VARREL, which holds the mission "Connect the World through Play." LUMA's official X account has also been opened. Technical details, such as the language model and voice synthesis software used for LUMA, have not been disclosed as of the announcement.

Jul 1

Virtual Group MiiWAN Takes #1 and #2 on YouTube Shorts Music Charts in Japan

Virtual artist project MiiWAN, from ABYSS COMPANY, debuted with pre-debut single "PLUMA" and debut song "MiiWAN" simultaneously ranking #1 and #2 on the YouTube Japan Daily Top Songs on Shorts Charts. The songs also charted in the UK, at #37 and #50 respectively. The group is positioned as a music-and-story-driven IP rather than a character-first project, with solo songs for each member released at debut. The "PLUMA" music video was produced by Pepperconpanya, known for work on "Pyramid Game" and IVE's "LOVE DIVE" promotional animation.