Ubisoft Renames Creative House 2 To Massive Entertainment
Ubisoft announced on October 1, 2026 that its development division provisionally called Creative House 2 has taken the official name Massive Entertainment, with a new logo revealed the same day. The division now gathers multiple Ubisoft studios, among them Malmo, Paris, Montreal, and Toronto, under one brand. The Tom Clancy's line, including The Division, Ghost Recon, and Splinter Cell, plus a portfolio centered on action shooters, will be developed under the shared Massive Entertainment name. Ubisoft states the integration is meant to smooth sharing of the Snowdrop Engine and development know-how while avoiding duplication of production lines. Christoph Hartmann, named General Manager of Massive Entertainment in early July, said the teams gain the chance to bring creative energy and expertise spread across Montreal, Paris, Sweden, and Toronto together. Publishing and distribution of all games developed under the brand stays with Ubisoft, and existing commitments to players and partners are unchanged.