Nexon CEO Says AI Era Shifts Competition to User Understanding at NDC26
NEXON Korea's annual developer conference NDC26 opened on June 16 in Pangyo, South Korea, with a welcome speech by CEO Lee Jung-hoon and a keynote by Co-CEO Kang Dae-hyun. Lee described AI as a "revolution in creation and computation" that gives everyone the same implementation tools, making the key differentiator a developer's insight into what users truly value. Kang's keynote, titled "In an era where implementation becomes easy, what do we compete on?," argued that the competitive edge now lies in what he called "contextual compound interest"-the accumulated understanding and relationships built over time between creators and players. He contrasted this with "simple interest" approaches that fail to carry lessons forward. Kang cited data showing Steam releases grew from about 2,800 in 2015 to roughly 20,000 in 2025, yet only 3% received over 1,000 reviews, and 57% of playtime in 2024 went to games over six years old. He warned that while AI can produce outputs, it cannot create the promises and trust that sustain live games. The conference runs through June 18 with 51 sessions across nine tracks, including a talk from Embark Studios.