NOT A HOTEL Rebrands As NOTA, Adds Housing, Mobility, And Urban Development Arms
NOT A HOTEL Inc. changed its company name to NOTA Inc. effective October 2, 2026, and set up three group companies around its hotel core: NOT A HOUSE, NOT A GARAGE, and NOT A CITY. Daisuke Eto leads NOT A GARAGE, Mai Shin leads NOT A HOUSE, and Midori Omori leads NOT A CITY. NOT A GARAGE begins sales of the Gulfstream G500 "NIGO JET" with creative direction by NIGO, and opens a subscription plan at 198,000 yen per month covering land, sea, and air mobility. NOT A HOUSE opens reservations for POD, a housing product priced from 69.8 million yen. NOT A CITY is launching NOT A MUSEUM, a roughly four-year culture complex in the Tower Building of Imperial Hotel Tokyo, using about 2,000 tsubo of the former Imperial Hotel Plaza Tokyo, scheduled to open in summer 2027. NOTA reports 10 open locations, 1,357 owners, and cumulative contract value of about 94 billion yen as of October 1, 2026.