NVIDIA is shipping AI hardware and tooling across data center, workstation, robotics, and media workflows while raising server prices to its largest customers and absorbing a memory shortage that has pushed its consumer GPUs above 1 million yen in Japan. It is also funding startups and customers at a scale that has drawn the label of central bank of AI.
NVIDIA's most recent moves cover a wide range. The company added AI tools for broadcast work, including 3D Body Pose, Video Frame Generation, Video Super Resolution, TrueHDR, LipSync, Active Speaker Detection, and Studio Voice, to its AI for Media collection. It announced the RTX PRO 5500 Blackwell Workstation Edition with 21,760 CUDA cores, 84GB of GDDR7 memory with ECC support, 1398GB/s bandwidth, and 600W maximum power. Driver 616.92 added DLSS Super Resolution to PUBG: BATTLEGROUNDS and Dynamic Multi Frame Generation to WARDOGS, Active Matter, and Aniimo, with Active Matter also getting Ray Reconstruction and 007 First Light receiving path tracing and Ray Reconstruction on September 15, 2026.
On the business side, the stories track rising costs. NVIDIA told major customers that servers using its AI chips, including Vera Rubin and Grace Blackwell, will cost more than 15% more, with the increase applied to shipments from early 2027 after memory prices climbed. In Japan, GeForce RTX 50 series cards rose, with MSI's VENTUS RTX 5070 at 121,010 yen and RTX 5080 at 242,222 yen, and on September 11 a Sofmap store listed a single ASUS ROG Astral RTX 5090 at 1,022,800 yen. NVIDIA invested more than $70 billion in startups over three years and provided $300 billion in customer financial support, per The Economist, while Amazon, Google, Meta, and Microsoft, which account for about half of sales, design their own semiconductors.
The DGX line continues to expand. The DGX Station, announced at GTC Taipei 2026, runs a GB300 Grace Blackwell Ultra Desktop Superchip with 20 petaflops of FP4 performance, up to 748GB of memory, and support for models up to 1 trillion parameters. It is scheduled for the fourth quarter of 2026 through ASUS, Dell, GIGABYTE, HP, MSI, and Supermicro. The DGX Spark ranked second in Kakaku.com's desktop popularity ranking as of August 21. On the roadmap, NVIDIA canceled original Rubin Ultra development after CoWoS-L interposer warping made prototypes non-functional, introduced a stopgap NVL576 rack, and repurposed the Rubin Ultra name.
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Apple is developing an AI server built around M8 Ultra chips connected through NVIDIA's NVLink Fusion, according to The Information. Two configurations are in development, one with two M8 Ultras and one with four. Apple plans to sell the servers to enterprise customers, with launch reported around 2029. Manufacturing would involve TSMC's N3P process, Broadcom, and Foxconn.
NVIDIA has invested more than $70 billion in startups over the past three years and provided $300 billion in financial support to its customers, according to The Economist, which reported that the company is being called the central bank of AI. Giant technology companies including Amazon, Google, Meta, and Microsoft account for about half of NVIDIA's sales and are designing their own semiconductors.
NVIDIA added several AI tools to its AI for Media collection for the broadcast industry in September 2026. The new additions include 3D Body Pose, which converts joint positions into 2D and 3D motion data, Video Frame Generation for raising frame rates two to four times, Video Super Resolution for upscaling, TrueHDR for real-time SDR to HDR conversion, LipSync for matching mouth movements to audio, Active Speaker Detection, and Studio Voice for reducing noise and reverberation.
NVIDIA announced the RTX PRO 5500 Blackwell Workstation Edition, a professional GPU with 21,760 CUDA cores, the same count as the GeForce RTX 5090. Its GDDR7 memory is 84GB with ECC support, 52GB more than the RTX 5090's 32GB. Memory bandwidth is 1398GB/s, and the maximum power consumption is 600W.
Retail pricing for the NVIDIA GeForce RTX 5090 has crossed 1 million yen in Japan. On September 11, the Sofmap Omiya store listed a single ASUS ROG Astral unit at 1,022,800 yen including tax, a card that sat in the lower 600,000-yen range when it launched in Japan in June 2025. The store said it received one unit. Japanese prices were in the upper 300,000-yen to 400,000-yen range around September last year, and the climb has continued through this summer. In Germany, the same card has passed 5,000 euros, roughly 890,000 yen, with the cheapest listings at 5,249 euros and 5,299 euros. A retail industry source had predicted the cheapest class would reach 900,000 yen and special editions would clear 1 million yen. On September 6, Apply warned customers that some graphics cards are scheduled to rise further.
MSI Computer Japan released the GeForce RTX 5060 8G VENTUS 2X OC V1, a graphics card built on NVIDIA's Blackwell architecture. It has no RGB lighting and uses an original dual-fan cooler with MSI's TORX FAN 5.0 design, which links the outer edges of three fan blades for steadier airflow to the heatsink. The dual-fan layout keeps the card compact for a range of cases, and the warranty on GeForce RTX 50 series cards is two years.
NVIDIA released Game Ready driver 616.92, which adds DLSS Super Resolution to PUBG: BATTLEGROUNDS and Dynamic Multi Frame Generation to WARDOGS, Active Matter, and Aniimo, with Active Matter also getting Ray Reconstruction. Path tracing and Ray Reconstruction for 007 First Light arrive September 15, 2026. The release fixes browser flickering on some sites, while a power management bug carried over from version 610.47 remains, where Prefer Maximum Performance may not apply correctly.
NVIDIA's Agentic Variation Operators (AVO) agent system scored 100% on the public set of ARC-AGI-3, a benchmark measuring AI reasoning in unknown game-like environments. The base model 5 used inside AVO scored about 30% in a separate evaluation by ARC Prize, the benchmark's developer. AVO cleared all 183 levels across 25 environment types.
NVIDIA has notified some major customers that prices on servers equipped with AI chips, including the Vera Rubin and Grace Blackwell platforms, will rise by more than 15%. The increase is expected to apply to shipments from early 2027. The move follows soaring memory prices, with demand for memory growing faster than production volume.
Nvidia's AI development PC DGX Spark ranked 2nd in Kakaku.com's Desktop PC Popularity Best Seller Ranking as of August 21. The roughly 1 million yen local AI PC appeared alongside gaming PCs priced at 100,000 to 300,000 yen, showing strong demand among local AI developers and users.
NVIDIA canceled original Rubin Ultra development after CoWoS-L interposer warping made prototypes non-functional. The 180-layer CoWoS-L warped in multiple directions, causing dies and wiring to peel. NVIDIA shifted to calling a different configuration Rubin Ultra and introduced a stopgap NVL576 rack solution using eight NVL72 (V2) units.
GeForce RTX 50 series GPU prices are rising in Japan, following increases in China. MSI's VENTUS GeForce RTX 5070 now sells for 121,010 yen, up nearly 20,000 yen, while the RTX 5080 is 242,222 yen, up nearly 30,000 yen. NVIDIA has not made an official announcement.
NVIDIA announced NVIDIA Halos for Robotics, a full-stack safety system for physical AI and robots. The system spans hardware, software, and sensor layers, building on the Halos architecture previously used for autonomous vehicles. Agility is the first adopter, integrating safety features into humanoid robots deployed at Amazon, GXO, Schaeffler, and Toyota Motor Manufacturing Canada.
Nvidia has announced ArtiFixer, an AI model based on the Wan 2.1 video generation AI that can generate 3D scenes from multiple photos. The model fills in missing parts using generative processing, improving on conventional 3D Gaussian Splatting methods that often fail to maintain scene consistency. ArtiFixer comes in three variants: ArtiFixer, ArtiFixer3D, and ArtiFixer3D+.
Nvidia announced ENPIRE, a harness framework developed with Carnegie Mellon University and UC Berkeley that lets AI agents like Claude Code and Codex autonomously improve real-world robot task execution. In tests, it achieved a 99% success rate on tasks like inserting a pin and cutting a cable tie by running a continuous improvement loop.
Nvidia's AI research team announced MotionBricks, a motion generation framework for game animation and robot control. It handles over 350,000 motion skills with a single neural backbone, achieving 15,000 FPS and 2 ms latency. The technology was presented as a SIGGRAPH 2026 paper accepted by ACM Transactions on Graphics.
Real World Inc. announced a joint initiative with NVIDIA to build common industry infrastructure for humanoid robot AI, centered on a new dexterous manipulation benchmark called DexBench, data standards for motion learning, and integration with NVIDIA's Isaac robotics platforms.
Nvidia announced the DGX Station, a Windows desktop PC built around the GB300 Grace Blackwell Ultra Desktop Superchip, during its GTC Taipei 2026 keynote. The system delivers 20 petaflops of FP4 performance, supports up to 748GB of memory, and can run AI models with up to 1 trillion parameters locally. It is scheduled to launch in the fourth quarter of 2026 through partners including ASUS, Dell, GIGABYTE, HP, MSI, and Supermicro.