Persona 5 Royal is in a heavy merchandise phase tied to the Persona series' 30th anniversary, with a fashion collaboration launching October 2, 2026 and a chibi figure line shipping in February 2027. The game remains discounted on Steam and is reaching discount retail shelves in Japan.
Persona 5 Royal's current coverage is dominated by merchandise and anniversary tie-ins rather than the game itself. Beautiful People will release a four-item apparel collection on October 2, 2026, timed to the Persona series' 30th anniversary, with pieces carrying tarot embroidery, character prints, and Morgana motifs. The collection routes the game through a fashion house's garment-reversal designs instead of standard game goods. In parallel, Kotobukiya has opened pre-orders for three Oshi Works scale figures of Joker, Crow, and Violet, each priced at 11,000 yen and set for release between February and April 2027, with pre-order deadlines staggered by character.
Kotobukiya's expansion goes further. The company used Anime Expo 2026 to show Persona 5 The Royal and Persona 3 Reload protagonists as color samples in its new OSHI WORKS Mini line, then launched that line with Joker and the Persona 3 Reload protagonist alongside Maomao from The Apothecary Diaries, priced at 1,980 yen and scheduled for February 2027. At the other end of the price scale, Persona 5 Royal merchandise reached Daiso and Seria 100-yen shops across Japan from late June, with items from 110 yen to 550 yen. The game itself was 70 percent off on Steam through July 10, dropping from 7,678 yen to 2,303 yen.
The franchise's anniversary programming also pulled Persona 5 Royal into a NIKKE collaboration running from August 13, 2026, spanning Persona 3 Reload, Persona 4 The Golden, and Persona 5 The Royal. A Persona 5 Special Big Band Concert at Pacifico Yokohama on June 30 reprised its 2025 performance with songs from Persona 5: The Phantom X. A coloring contest from Celsys and Ibis ran through July 19, and The Weeknd's X account posted an image of what appears to be a Tae Takemi tattoo, with authenticity unconfirmed.
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An Atlus commercial published on its overseas YouTube channel features Dylan Lackaye, who became a therapist after the Persona 5 Royal counselor Takuto Maruki pushed him toward the profession. He appears at roughly the 1 minute 15 second mark in the Persona 5 Royal segment with the line "your life will change." The video also covers sale information for Persona 3 Reload and Metaphor: ReFantazio.
Fashion brand beautiful people will release a Persona 5 Royal collaboration collection on October 2, 2026, timed to the Persona series' 30th anniversary. The lineup has four items: a double-end denim blouson at 89,100 yen, high twist jersey T-shirts at 35,200 yen, a flip mesh bag at 19,800 yen, and a nothing to hide mini wallet at 17,600 yen, all tax included. The denim blouson carries the Fool tarot in Sagara embroidery and flips between the 3rd and 1st jacket types, with 27 can badges. The T-shirts print a Persona on the front and the character's Phantom Thief form on the back in Arsene and Joker, Carmen and Panther versions, with 17 badges. The mesh bag uses two joined marche bags and comes in Isekai red and Velvet Room blue, with 13 badges. The wallet is a tri-fold Morgana design in transparent PVC with two stickers.
Kotobukiya has introduced OSHI WORKS Mini, a new chibi figure line designed as a sister brand to its OSHI WORKS series, with a focus on affordable pricing and a global lineup. The first wave includes two versions of Maomao from The Apothecary Diaries, one in her everyday clothes and one in her garden party outfit, as well as the protagonist from Persona 3 Reload and Joker from Persona 5 Royal. Each figure is about 100 millimeters tall, priced at 1,980 yen including tax, and scheduled for release in February 2027. The figures feature a neck ball joint so collectors can adjust the face direction. They come with no accessories, which the sources say maximizes focus on sculpting and painting. The base and package sizes are uniform across the line, allowing figures to be displayed together neatly. Pre-orders for the first wave opened on August 25, 2026, across retailers including Amazon and Rakuten, as listed in one of the articles.
On July 29, The Weeknd's official X account posted what appears to be a tattoo of Persona 5 character Tae Takemi, sparking reactions from fans and Crunchyroll. The authenticity is unconfirmed since the image was previously posted. The Weeknd has shown support for Persona 5 Royal, visited Atlus, and played early builds of Persona 4 Revival and Persona 6.
Level Infinite announced on August 2, 2026 that Goddess of Victory: NIKKE, the gun-girl RPG co-developed with SHIFT UP, will hold a collaboration with the Persona series starting August 13, 2026. The collaboration spans three titles: Persona 3 Reload, Persona 4 The Golden, and Persona 5 The Royal. It is part of a project marking the 30th anniversary of the Persona series in 2026. A preview key visual was released alongside the announcement, showing members of the Counterattack Squad holding motifs tied to each game, such as a clock, a television, and a calling card, as they attempt to deliver gifts. The collaboration was first teased in an official program broadcast on June 27, 2026, where logos for P3, P4, and P5 appeared. Specific details about which NIKKE characters will appear and the event content have not been revealed. Further information will be shared sequentially on the official Goddess of Victory: NIKKE X account and website. The Persona series, created by Atlus, began with Revelations: Persona in 1996 and is set in modern Japanese cities, focusing on students who awaken to Persona powers while facing occult incidents.
Kotobukiya began accepting pre-orders on July 23 for three scale figures from Persona 5 Royal as part of its Oshi Works series. The figures depict Joker, Crow, and Violet, each priced at 11,000 yen including tax. Each figure includes a removable acrylic panel reproducing the Revolver Command UI from the game. The Joker figure stands approximately 215mm tall including the base, Violet stands approximately 250mm, and Crow stands approximately 205mm. Pre-order deadlines vary by character: Joker closes on August 25, Violet on September 15, and Crow on October 20. The figures are scheduled for release between February and April 2027. Kotobukiya is handling production and sales, with prototypes by sculptor Thousand. The Oshi Works series aims to offer scale figures at a reasonable price point with a wide lineup, making them accessible to more collectors.
The Persona 5 Special Big Band Concert, held June 30 at Pacifico Yokohama National Hall, reprised its 2025 performance with a larger venue, evolved arrangements, and songs from Persona 5: The Phantom X. Conductor Charlie Rosen, whose "Last Surprise" cover earned a Grammy nomination in 2024, led the big band. The setlist included "Ambitions and Visions" from P5X and tracks from the game's "Third Semester." Lyn returned as vocalist.
Kotobukiya announced a wide range of new figure prototypes and color samples at Anime Expo 2026 in Los Angeles on July 2. The company revealed supervising prototypes for "Super Kaguya-hime!" figures of Kaguya, Tsukimi Yachiyo, and Sayori Sakayori, as well as a prototype for "Magic Knight Rayearth" Hikaru Shidou. Under the OSHI WORKS line, prototypes were shown for "Attack on Titan The Final Season" characters Mikasa, Armin, Levi, and Sasha. The new OSHI WORKS Mini brand debuted with color samples of "The Apothecary Diaries" Maomao and "TRIGUN STARGAZE" Vash the Stampede and Nicholas D. Wolfwood. For game-related figures, Kotobukiya showed the first color sample of a 1/4 scale "Goddess of Victory: NIKKE" Anis figure. OSHI WORKS Mini color samples were also displayed for "Persona 3 Reload" and "Persona 5 The Royal" protagonists, plus prototypes for "Trails" series characters Estelle Bright and Joshua Bright, and SNK characters Mai Shiranui, Angel, and Kula Diamond. Additional figures included "Cyberpunk: Edgerunners" Rebecca and "Snowball Earth" Tetsuo Yabusame and Ao Nogi.
Celsys Inc. and Ibis Inc. launched the 36th Digital Coloring Contest 'Nurimasu!' on June 26, 2026, featuring line art from 16 characters of Persona 5 Royal and Persona 5: The Phantom X. Entrants color the line art on any device and post it on X with a hashtag. Prizes include pen tablets, PCs, Persona 5 goods, and an acrylic panel of the entry. The contest runs through July 19, 2026.
Atlus's Persona 5 Royal is 70% off on Steam, dropping from 7,678 yen to 2,303 yen. The sale runs through July 10. The RPG, a 2019 expanded version of the 2016 original, holds an Overwhelmingly Positive rating from over 86,000 reviews on the platform.
Persona 5 Royal merchandise, including acrylic stands, keychains, plush pouches, and rubber figures, will be released sequentially at Daiso and Seria 100-yen shops across Japan from late June. Prices range from 110 yen to 550 yen. Items feature in-game illustrations, all-out attack art, and original chibi designs.