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Phia

Phia is a browser extension co-founded by Phoebe Gates that has been accused of cookie stuffing, a practice confirmed by independent researchers and Bloomberg. The company blamed a recent release and said the issue is resolved.

Synthesized from 2 Yomimono stories · updated Jul 13

Investigations by Ben Edelman and Capital One Shopping found that the Phia browser extension used cookie stuffing to fraudulently claim affiliate commissions for sales it did not generate. Bloomberg tested and confirmed the practice. The allegations, backed by independent research and Bloomberg testing, show Phia violated affiliate marketing policies by claiming credit for sales it did not drive.

Phia blamed a recent release for the issue and said the problem is now resolved. The company did not provide further details about the release or the steps taken to fix the issue. The app, co-founded by Phoebe Gates, remains available.

Key facts

Co-founded by
Phoebe Gates ↗
Accused of
cookie stuffing ↗
Investigated by
Ben Edelman ↗
Investigated by
Capital One Shopping ↗
Practice confirmed by
Bloomberg ↗
Company response
blamed a recent release and said the issue is resolved ↗

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Facts

Noted
Phia browser extension used cookie stuffing to fraudulently claim affiliate commissions for sales it did not generate · 2026-07-13
Noted
Phia blamed a recent release and said the issue is resolved · 2026-07-13

Structured graph also available as JSON at /public/entities/phia. CC BY 4.0.

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Investigations by Ben Edelman and Capital One Shopping found that the Phia browser extension used cookie stuffing to fraudulently claim affiliate commissions for sales it did not generate. Bloomberg tested and confirmed the practice. Phia blamed a recent release and said the issue is resolved.

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