Sanrio Characters Kuromi, Hello Kitty, and Pompompurin Join Honda's Suzuka 8 Hours Entry
Sanrio and Honda launched the SMILE RIDER PROJECT, a co-creation initiative to promote motorcycles, motorsports, and traffic safety. A Honda race machine with Kuromi-themed coloring will compete in the Suzuka 8 Hours endurance race starting July 3, 2026. Hello Kitty and Pompompurin will appear on helmets, suits, and staff wear. The project also includes traffic safety T-shirts for 1,400 first-graders in Suzuka City.