TakaraTomy Sets 2027 Rebrand As R&D Spending Rises 14.9 Percent
TakaraTomy will rebrand its overseas operations in 2027, presenting itself in English-speaking markets under the same name it uses in Japan. CEO Akio Tomiyama said the company raised research and development spending 14.9 percent year over year to 6.7 billion yen in the fiscal year ended March 2026, with more products aimed at "kidult" buyers and new trading card licenses including Detective Conan and Haikyu!!.