TakaraTomy Arts Pushes Gacha Machines Into North America
TakaraTomy Arts is expanding its Gacha capsule toy vending machines across North America through partnerships with amusement operator Genda and with Mitsubishi and Sega Fave. The company is piloting a capsule toy specialty store in Santa Monica, California, and running a separate placement deal with Genda's crane game operation. CEO Toshihisa Kondo says U.S. buyers already follow Japanese IP, unlike Japan's wider, character-agnostic market.