Aug 5
At CEDEC 2026, held July 22 to 24 at Pacifico Yokohama North, Bandai Namco Studios producer Takahiro Kakizawa presented a session on the concept development behind THE IDOLM@STER MILLION LIVE! THEATER DAYS, known as Mirishita. Kakizawa, who joined the project in March 2016 as the developer-side planning and production producer, said he had never played the iM@S series and had no mobile game experience, which pushed him toward a customer-oriented approach. He defined the target audience by narrowing from broad categories like 2D beautiful girl content fans and smartphone users in their 20s to 40s, to a specific group: people who left games due to lack of skill, lack of time, or mismatched smartphone usage situations. This led to adding the condition of wanting to enjoy games casually. Kakizawa identified core iM@S needs, including adoring idol cuteness, feeling a sense of raising them, and experiencing the joy of being thanked as a producer. He stressed that meeting needs means implementing ideas without excess or deficiency, using two evaluation axes: trial, whether players pick it up, and performance, whether they play repeatedly. Post-release, the team tracked SNS trends, implementing a gentle gyaru trend with events in December 2023, August 2024, and April 2025.
Jul 14
The Idolmaster SideM will hold a "SUMMER SPLASH! POP UP SHOP" at Tower Records Shinjuku from July 17 to July 26, 2026. The event features newly drawn summer costume illustrations of High×Joker, plus mini character goods for W·Beit. A range of merchandise including acrylic stands, badges, and clear files will be available, with purchase bonuses.
Jul 13
The Steam version of The Idolmaster: Starlit Season is on sale for 3,608 yen, 60% off the regular 9,020 yen price, as part of Amazon Prime Day 2026. The game brings together idols from the 765 Pro, Cinderella Girls, Million Live!, and Shiny Colors brands, plus new idol Kokoro Okugami, in a training simulation spanning roughly 10 months. The discount is promoted as a recommended entry point for newcomers to the series on PC.
Jul 9
Bandai Namco Experience will release a new Personal Pub Mirror featuring Roco from The Idolmaster Million Live! on July 9, 2026. Limited-time pre-orders open at ASOBI STORE until July 27. The mirror, priced at 14,800 yen, depicts Roco as a mermaid princess based on the "Wishing in the Deep Sea" theme. It is part of a premium interior decor series for collectors.
Jul 7
Bandai Spirits will release a six-volume plush prize series, The Idolmaster Shiny Colors Chibi Gurumi ~PJ: REFRAC7IONS~, exclusively at Namco locations starting November 2026. The chibi gurumi dolls feature idols from the shuffle unit project PJ: REFRAC7IONS in their unit costumes. Volumes 1 through 4 arrive in November, volumes 5 and 6 in December.
Jul 3
Bandai Namco Experience will hold a free public event at Ikebukuro Sunshine City Fountain Plaza on July 27, 2026, to announce the major summer update for the arcade game The Idolmaster Tours. The new series, called Second Stage, adds a Tour Mode. Four voice actors from the franchise will appear as guests.
Jun 28
Meitetsu Kanko Service and The Idolmaster SideM are launching the Deramasu tourism collaboration in Nagoya from August 3 to October 31, 2026. DRAMATIC STARS serve as official ambassadors. Thirteen local businesses each partner with a SideM idol, with accommodation and sightseeing plans offering exclusive goods.
Jun 27
Megahouse has unveiled the colored prototype of the 'Lucrea The Idolmaster Shiny Colors Higuchi Enka [Merry]' figure for the first time. The figure is based on the 'SSR Produce Idol [Merry] Higuchi Enka' illustration from the Twilights Collection and depicts her in the costume 'Palmieri In View' in a dynamic pose. Pre-orders begin in early July on Premium Bandai and other sites.
May 30
Bandai Spirits announced a new plastic model kit for Kaho Komiya, a tokusatsu-loving idol from "THE iDOLM@STER SHINY COLORS," as part of its 30 MINUTES SISTERS (30MS) series. The kit is set for release on May 30, 2026, priced at 4,180 yen including tax. It includes all body parts in a single package, with pre-colored costume chest parts that reproduce the character's color coding and details. The model features small wings on the back, a skirt with a wavy printed sheet, and some parts made from smoke clear material with glitter. The skin parts have a matte finish. Three types of pad-printed face parts and hand parts, including three types that can hold a microphone, are included. The hair ornament parts replicate the design of the 20th anniversary costume and can be removed. The kit is compatible with separately sold 30MS series parts for customization. Bandai Spirits also announced a separate option parts set, the 30MS Option Parts Set 28 (Action Wear α), releasing on the same day for 2,420 yen, which adds new joint gimmicks for enhanced posing.
May 16
New survey data from the Japan Animation Creators Association shows a sharp rise in full-time salaried roles at anime production studios. In 2024, 47 percent of respondents held permanent positions, up from 17 percent in 2013. Non-permanent work fell from three in four to one in two over the same period. Average monthly working hours dropped to about 190, and median annual earnings rose to ¥4 million, though work stress remains high.