UA-JAPAN RECORDS Urges Advertisers to Drop Dark Patterns and Lead with Numbers
UA-JAPAN RECORDS, run by Imperial Nexus, published a video on October 9 in which it asked companies to review web ads and sales pages for displays that mislead or rush consumers. The video names five patterns to check: vague No.1 claims, tiny close buttons, one-time purchases that turn into subscriptions, hard-to-cancel screens, and countdown deadlines. It says such tactics may lift applications briefly but damage customer trust.