The franchise is in the middle of a 15th anniversary campaign spanning home video, music, live events, and retail. The next major date is the 3D live ALL STAR STAGE -BEGINNING- at Makuhari Messe from March 18 to March 22, 2027, with tickets tied to serial codes in the -Happy Celebration- Blu-ray and DVD.
The Uta no Prince-sama franchise opened a 15th anniversary site on July 31, 2026, and the celebration has since run through goods, games, and live events. The slate includes free limited-time streaming of all four TV series on YouTube, encore screenings of three theatrical films, a ST☆RISH cast live in January 2027, a new single PRISM FOREVER! on October 21, and a pop-up store. Broccoli has spread anniversary content across the year rather than concentrating it in one event.
On the game side, Broccoli and KLab announced on June 24 that the Nintendo Switch title Uta no Prince-sama Dolce Vita, first announced in 2016, will launch in 2027. The game was originally planned for PlayStation Vita before being moved to Switch in 2019. The Switch port of Shining Live, a smartphone rhythm game that ended service in 2023, releases December 17, 2026, with Animate-exclusive bundles. A flagship store, UTA☆PRI GRAND SHOP, opened from July 18 at five locations with yukata and obi goods designed with Keita Maruyama.
Live performance remains a fixture. QUARTET NIGHT's four voice actors (Shouta Aoi, Shoutarou Morikubo, Tatsuya Suzuki, and Tomoaki Maeno) posted a photo together on September 4 in costumes from the June 2026 QUARTET NIGHT LIVE ENDLESS JEWELS. The fourth ALL STAR STAGE, subtitled -BEGINNING-, brings ST☆RISH, QUARTET NIGHT, and HE★VENS together for 18 members at Makuhari Messe from March 18 to March 22, 2027. New songs for each group are set for a CD in early 2027, and the cast will not appear on stage. Ticket access is tied to serial codes in the -Happy Celebration- Blu-ray and DVD.
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The 3D live Uta no☆Prince-sama♪ ALL STAR STAGE -BEGINNING- runs March 18 to March 22, 2027 at Makuhari Messe, with the key visual and official site now up. The fourth ALL STAR STAGE brings ST☆RISH, QUARTET NIGHT, and HE★VENS together for 18 members. New songs for each group are set for a CD in early 2027, and the cast will not appear on stage.
The four voice actors behind QUARTET NIGHT, Shouta Aoi, Shoutarou Morikubo, Tatsuya Suzuki, and Tomoaki Maeno, posted a photo together on X on September 4. The shot shows them in costumes from the June 2026 live event QUARTET NIGHT LIVE ENDLESS JEWELS, with a bracelet from the event merchandise visible. The reason for the gathering is unconfirmed, and fans are speculating about a new project or bonus footage.
Broccoli Online began accepting preorders on August 18 for Uta no Prince-sama 15th anniversary merchandise featuring Chinatsu Kurahana's visuals from the UTA☆PRI WONDERLAND event. The lineup includes customizable visual cards in SHINING and RAGING variants, big can badges, cloth posters, acrylic stands, holographic clear files, clear sticker sets, and art boards for ST☆RISH, QUARTET NIGHT, and HE★VENS. Preorders run through September 8.
A Nijimen reader poll marking Shouta Aoi's birthday ranks his most iconic roles. Uta no Prince-sama's Mikaze Ai tops the list with 357 votes, holding the No. 1 spot for seven consecutive years. The 2026 results show notable movement, with KING OF PRISM's Kazuki Rui appearing twice in the top 10.
The Uta no Prince-sama Maji Love anime franchise opened a 15th anniversary site on July 31, 2026. The celebration includes free limited-time streaming of all four TV series on YouTube, encore screenings of three theatrical films, a ST☆RISH cast live in January 2027, the new single PRISM FOREVER! on October 21, and a pop-up store.
Broccoli Co., Ltd. announced five major news items for the idol group HE★VENS from 'Uta no Prince-sama♪' on July 7, 2026. The announcements include a visual exhibition 'BLACK GARDEN' with merchandise and a Rockheart Castle collaboration, the second official blog book 'HE★VENS WEBLOG BOOK 2,' a temporary revival of the members' blog, a new mini album 'HE★VENS SENSATION' releasing October 14, and the eighth installment of the only shop 'HE★VENS GARDEN' in October.
The Uta no Prince-sama flagship store UTA☆PRI GRAND SHOP opens sequentially from July 18 at five locations nationwide. It features yukata and obi matching 11 idols, plus exclusive goods like drawstring bags, fans, tote bags, and bracelets. A bonus visual card is given with purchases of 3,000 yen or more.
Broccoli and KLab announced release dates for two Uta no Prince-sama games on June 24, the 16th anniversary of the franchise's first game. The Nintendo Switch title Uta no Prince-sama Dolce Vita, a completely new game first announced in 2016, will launch in 2027. The game was originally planned for PlayStation Vita before being moved to Switch in 2019. Uta no Prince-sama Shining Live for Nintendo Switch, a port of KLab's smartphone rhythm game that ended service in 2023, will release on December 17, 2026. The announcements were part of an eight-item information drop on a special website, which also included details on a flagship store tour, a yukata collaboration with designer Keita Maruyama, new content for the Live Emotion app, a drama CD, a book series, and a 3D live event scheduled for March 2027. The first visual for Dolce Vita was also released, showing the 11 idols of Shining Agency.
The Nintendo Switch port of Uta no Prince-sama Shining Live launches December 17, 2026. Animate will offer exclusive bundles including a drama CD and merchandise of characters Otoya, Sho, Reiji, and Ai. The game packs over six years of content from the mobile app, with 76 songs base and 129 total via DLC.
The collaboration between the theatrical film Uta no Prince-sama Taboo Night XXXX and the brand MAYLA will start accepting preorders for four shoe models on June 12, 2026. The pumps are inspired by Reiji Kotobuki, Ranmaru Kurosaki, Ai Mikaze, and Camus, priced at 30,800 yen each.