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The Uta no Prince-sama flagship store UTA☆PRI GRAND SHOP opens sequentially from July 18 at five locations nationwide. It features yukata and obi matching 11 idols, plus exclusive goods like drawstring bags, fans, tote bags, and bracelets. A bonus visual card is given with purchases of 3,000 yen or more.
Broccoli and KLab announced release dates for two Uta no Prince-sama games on June 24, the 16th anniversary of the franchise's first game. The Nintendo Switch title Uta no Prince-sama Dolce Vita, a completely new game first announced in 2016, will launch in 2027. The game was originally planned for PlayStation Vita before being moved to Switch in 2019. Uta no Prince-sama Shining Live for Nintendo Switch, a port of KLab's smartphone rhythm game that ended service in 2023, will release on December 17, 2026. The announcements were part of an eight-item information drop on a special website, which also included details on a flagship store tour, a yukata collaboration with designer Keita Maruyama, new content for the Live Emotion app, a drama CD, a book series, and a 3D live event scheduled for March 2027. The first visual for Dolce Vita was also released, showing the 11 idols of Shining Agency.
The Nintendo Switch port of Uta no Prince-sama Shining Live launches December 17, 2026. Animate will offer exclusive bundles including a drama CD and merchandise of characters Otoya, Sho, Reiji, and Ai. The game packs over six years of content from the mobile app, with 76 songs base and 129 total via DLC.
The collaboration between the theatrical film Uta no Prince-sama Taboo Night XXXX and the brand MAYLA will start accepting preorders for four shoe models on June 12, 2026. The pumps are inspired by Reiji Kotobuki, Ranmaru Kurosaki, Ai Mikaze, and Camus, priced at 30,800 yen each.