VEE, Sony Music Entertainment's virtual talent project, ended its current operational structure on September 30, 2026. Of 21 affiliated talents, 20 continue activities with their names and channels carried over; Hoshihoshi Airu graduated on September 16. The fan community VEELLAGE closed the same day, the official shop closes November 30, and the game Gun Girl Go was canceled.
Sony Music Entertainment announced on August 31 that VEE would end its current operational structure as of September 30, 2026. The company said continuing as a sustainable business under the current framework was difficult and attributed the failure to management rather than the talents. Of 21 affiliated talents, 20 would continue, with activity names, characters, YouTube channels, and social media accounts carried over in principle, following each talent's choice such as going independent or joining a new agency. The exception was Hoshihoshi Airu, whose graduation stream was set for September 16 at 21:00.
Before the shutdown, the project's merchandise operation continued on its usual schedule. Order sales opened on September 16 for Airu Hinahoshi's 2026 birthday goods, with newly drawn illustrations by Kemuri Nakamori and a lineup of an acrylic panel, an acrylic stand, and a set of two can badges, sold as a set and individually. Orders close September 30, with shipping from mid-December 2026. In August, anniversary goods for Anew Uparu and Luminous Sweet marked four years since their August 2022 debut, with acrylic diorama stands at 4,500 yen each and orders through September 6.
The wind-down included the fan community VEELLAGE, which ends service September 30 at 23:59 with no refunds or compensation planned. Sales at the official shop end November 30, and the game Gun Girl Go, under development, was canceled. VEE launched in 2021 with the message "VTubers are human too" and treated talents' activity names and characters as their own property. The official YouTube channel and social media accounts remain public as archives for the time being.
Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.
Structured graph also available as JSON at /public/entities/vee.
CC BY 4.0.
Veeva announced Veeva Falcon Router on September 21, 2026, an AI agent that identifies and routes safety reports such as adverse events, product quality complaints and medical inquiries to the right teams. Initial intake targets are email and web, including Veeva Ostro. Reports route to Veeva Safety, Veeva QMS, Veeva MedInquiry or a designated inbox. Early adopters in the United States get access in January 2027.
Veewo Games said on September 21 that Neon Abyss 2 will leave early access and officially release on October 8. The PC Steam early access run began in July 2025. On the same day, versions for Nintendo Switch, PS5, Xbox Series X|S, and PC via Microsoft Store will begin distribution, with Japanese in-game text supported.
A conversation with Cristina Vee and Yussef Benelbar, the English voices of Sitara and Mohammed in Jaadugar: A Witch in Mongolia, closed the second season of Something Genuine. The episode was recorded during a Crunchyroll press junket. The two discuss their connections to their characters, pursuing creative careers, and bringing their own backgrounds into their performances. Jaadugar is available to stream on Crunchyroll, and its finale has aired.
Sony Music Entertainment opened order sales on the VEE Official Shop for Airu Hinahoshi's 2026 birthday goods on September 16, the day she marks her birthday. The lineup uses newly drawn illustrations by Kemuri Nakamori and includes an acrylic panel, an acrylic stand, and a set of two can badges, sold both as a set and individually. Orders close September 30, with shipping from mid-December 2026.
Sony Music Entertainment announced on August 31 that its virtual talent project VEE will end its current operational structure as of Wednesday, September 30, 2026. The company said it determined that continuing operations as a sustainable business while maintaining the current framework is difficult, and it attributed the failure to establish that framework to management, not the talents. Of the 21 affiliated talents, 20 will continue their activities, with their activity names, characters, YouTube channels, and social media accounts carried over in principle. The transition will follow each talent's choice, such as going independent or joining a new agency. The one exception is Hoshihoshi Airu, whose graduation stream is scheduled for September 16 at 21:00. The fan community VEELLAGE will end service on September 30 at 23:59, with no refunds or compensation planned. Sales at the official shop end on November 30. The game "Gun Girl Go," which was under development, has been canceled. VEE, which launched in 2021, had promoted the message "VTubers are human too" and treated talents' activity names and characters as their own property. The official YouTube channel and SNS accounts will remain public as archives for the time being.
Sony Music Entertainment began order-based sales of 4th Anniversary Goods for VEE virtual talents Anew Uparu and Luminous Sweet at the VEE Official Shop. Each acrylic diorama stand, priced at 4,500 yen, includes a bonus sticker using new illustration by Kutori Panya. Orders run through September 6.
The first paid expansion pass content for Poko A Pokemon, titled Bubble Bubble Undersea Town, has been released. Players use the new move Dive to enter the sea, visit the undersea town, and develop it by completing requests. The free Ver.2.0.0 update adds Dive, new items, and customization options.
The Pokemon Company released the first paid downloadable content for the Nintendo Switch 2 game Poko A Pokemon on August 5. The expansion, titled Bubbly Deep-Sea Town, is part of the Poko A Pokemon Expansion Pass, which costs 4,400 yen. The content adds an underwater town that players can explore using the new move Dive, introduced in a free update also released on August 5. In the DLC, players meet the sea lion Pokemon Popplio and work to restore a waterlogged, ruined town. The underwater environment includes new Habitat entries, water-type Pokemon such as Corsola, and light-emitting furniture for the pitch-black Deep Sea area. Players can also build floating structures using Block Floats. The free update Ver.2.0.0 adds the move Dive, which allows the protagonist Ditto to stay submerged indefinitely, as well as new settings to reduce motion sickness. To access the DLC, players must complete the request 'Further Raise the Environment Level!' in Don Yori Beach Town and learn Dive. Wave 2 is scheduled for winter 2026, and Wave 3 for 2027.
Crunchyroll announced the English dub cast for Jaadugar: A Witch in Mongolia, with Cristina Vee, Marwa Elda, Abi Kumar, and Yussef Benelbar leading the voice cast. The first two dubbed episodes will stream on July 18. The anime, directed by Abel Góngora at Science SARU with Naoko Yamada as chief director, premiered in Japan on July 4.
Aniplex of America revealed the English dub cast and a same-day English dub for Grow Up Show -Sunflower Circus- during its Anime Expo panel on Thursday. The anime premieres July 4 in Japan and streams on Crunchyroll as it airs.