Winnie the Pooh's 100th anniversary is being marked across multiple retail and media fronts in Japan, with leather goods from genten, a nationwide GiGO crane game campaign, and a free ABEMA broadcast of a Pooh film, all tied to the original debut anniversary.
Winnie the Pooh's 100th anniversary has become a coordinated retail and media event in Japan, with several campaigns launching in the summer of 2026. The earliest announced was a 41-item collection from Afternoon Tea LIVING, set for July 31, 2026, timed to Honey Day on August 3. The lineup includes tumblers, teaware, totes, and apparel, with watercolor and vintage art, plus a sticker bonus for purchases over 1,650 yen during the launch period.
Leather brand genten followed with a limited anniversary collection, opening orders August 3, 2026 at its official online shop. The pieces are made from vegetable-tanned calf leather, chosen so they age over time. The lineup includes a Face Pouch at 17,600 yen and three Bag Charms at 16,500 yen each, with deliveries scheduled to begin in late August 2026.
GENDA GiGO Entertainment announced a nationwide campaign at its crane game stores starting September 5, with exclusive prizes including a Milky Boar Super BIG Plush and four mascot types, plus a must-buy sticker promotion. On the media side, ABEMA began airing 10 Disney classics for free on August 8, 2026, including 'Winnie the Pooh: Special Edition,' with a summer run through August 18 and a second run from September 19 to 27.
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LTR opens the Winnie the Pooh OH MY CAFE as a limited-time event starting August 20 in Tokyo and September 10 in Osaka. The cafe marks the 100th anniversary of the original work's debut with themed interior decorations, original menu items, and cafe-exclusive merchandise and souvenirs featuring anniversary artwork.
Bandai will release the gashapon "Winnie the Pooh Miniature & Package Collection" from the fourth week of August. The set includes four miniature figures of Pooh, Piglet, Tigger, and Eeyore, each presented in a boxed package designed for display. Each play costs 500 yen including tax.
Leather brand genten has released a limited collection marking the 100th anniversary of the original debut of Winnie the Pooh. Orders opened August 3, 2026 at the genten official online shop. The lineup includes a Face Pouch priced at 17,600 yen and three Bag Charms at 16,500 yen each, all made from vegetable-tanned calf leather. Deliveries are scheduled to begin in late August 2026.
GENDA GiGO Entertainment will hold a campaign at GiGO group stores nationwide to mark 100 years since the original debut of Winnie the Pooh. Exclusive prizes include a Milky Boar Super BIG Plush and four mascot types, plus a must-buy sticker promotion for crane game players. The event starts September 5.
ABEMA will broadcast 10 Disney classic films for free starting August 8, 2026. The lineup includes 'Snow White,' 'Cinderella,' 'Sleeping Beauty,' 'Mulan,' 'Lady and the Tramp,' '101 Dalmatians,' 'Alice in Wonderland,' 'Peter Pan,' 'Winnie the Pooh: Special Edition,' and 'High School Musical: The Movie.' During the summer vacation period from August 8 to 18, one work airs twice daily at 3 PM and 8 PM. A second run follows September 19 to 27.
Afternoon Tea LIVING will release a 41-item Winnie the Pooh collection on July 31, 2026, ahead of Honey Day on August 3. The lineup includes tumblers, teaware, totes, and apparel, designed with watercolor and vintage art. A sticker bonus is available for purchases over 1,650 yen during the launch period.