McDonald's Japan and Pokemon Launch 30th Anniversary Burger on July 22
McDonald's Japan announced on July 16, 2026, that it will sell eight new limited-time menu items starting July 22 as part of the "Pokemon Summer Mac" collaboration, which celebrates both McDonald's 55th anniversary and Pokemon's 30th anniversary. The centerpiece is the "Pokemon 30th Anniversary Burger," available in three varieties: Tartar Demi Thick Beef, Juicy Chicken Spicy Garlic, and Roasted Sesame Tartar Shrimp. Each burger comes in packaging featuring the starter Pokemon Bulbasaur, Charmander, and Squirtle. A late-night exclusive Tartar Demi Double Thick Beef features Venusaur, Charizard, and Blastoise packaging, while the breakfast Tartar Demi Sausage Muffin uses Pikachu packaging. The side menu includes Shaka Shaka Potato Seaweed Salt Flavor. A new television commercial starring actor Ryo Yoshizawa and streamer SHAKA will begin airing on July 21. The collaboration also includes a partnership with Pokemon GO, making all McDonald's locations in Japan PokéStops from July 20 to September 1, the first such partnership in six years.